Updated content is a great way to lure potential clients back to your site. Search engines regularly pay visits to Web sites; however, if they visit your site several times and don’t find any new information, they may decide not to come back — which adversely affects your search-engine rankings.

If you are not the most creative of writers, you might find yourself with a bad case of writer’s block when it comes time to edit your Web site’s contents.

Here’s a bit of fodder that might help you with your next edit:

1. List new accreditations or licenses.
2. Talk about new products or services or, at the very least, update your
   price list.
3. Mention any changes to your business including new employees that
   you might have recently hired.
4. Add a recent case study.
5. Add a few client testimonials
6. Write an informative article — and make sure that it contains lots of
   your keywords.
7. Post your press releases.

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