If your business has flourished in spite of not having a Web site, you’re probably wondering why you need one — or why you should take the time to develop one. Those of you who already have a Web site might not have seen any noticeable increase in your business. That’s exactly where Office Live comes into play.

Office Live offers you a free and easy way to create a Web site. If that alone doesn’t convince you to create one, there are plenty of other reasons why small businesses today should have a Web presence. Keep these benefits in mind as you start to design your Web site:

• Keep your name in front of prospects: More and more people are using
  the Internet to research products and services; phone book and newspaper advertising are becoming a thing of the past. If you don’t keep up with technology you’ll soon be left behind.
• Expand your territory: A Web site represents a great way for you to expand the territory that you can cover. Unlike a newspaper or yellow page ad that only reaches a limited geographical area, the Internet is global. If you’re selling products you no longer have to sell just from one location, you might even be able to eliminate the need for a storefront. Consider if your business can offer services remotely as well as locally.
• Provide 24/7 customer service: A Web site can be as much about customer service as it is about selling products and services. Prospects and customers should be able to access your Web site and find the information they want — whenever they want it. You can add pictures of your products, pricelists, and any pertinent information you want.
• Keep up with the competition: Chances are good that most — if not all — of your competitors have a Web site. A good Web site can help level the playing field for smaller companies as they try to compete against larger companies. You might even check out the Web sites of your competitors to get an idea of what types of information their sites include.
• Credibility: First impressions are important and for some of your prospects your Web site will be their first introduction to your company. Having a professional-looking Web site gives your company a professional image — even if you are working out of a back bedroom!

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