The difference between a shape and a bullet is primarily a matter of promotion and demotion in the Text Pane’s outline. The text pane works just as the regular Outline pane does in this  regard; you can promote with Shift+Tab or demote with Tab. You can also use the Promote and Demote buttons on the SmartArt Tools Design tab.

Adding bullets

In addition to adding shapes to the diagram, you can add bullets—that is, subordinate text to a shape. To do so, click the Add Bullet button. Bullets appear indented under the shape’s text in the text pane, as shown in Figure 24-12.

FIGURE 24-12
Create subordinate bullet points under a shape.

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