As its name implies, the Ad Summary page provides you with a summary of all your ads, as well as the activity for each ad. The Ad Summary page also lets you create new ads, edit your ads, and/or stop your ads from appearing in search-engine listings.

If you have created ads, the Ad Summary page also displays these features:

• Title: Lists the title of each of your ads.
• Views: Shows the number of times your ad has appeared in search engine listings in the past 30 days.
• Clicks: Displays the number of clicks your ad has received in the past 30 days.
• Total cost: Tells the total amount spent on clicks for each ad in the past 30 days.
• Status: Lists the current status of your ad passed on their current level of activity. Depending on the time of month, your ad might show one of the following status levels:
  • Pending: Ads are marked as pending until they are reviewed by
    Microsoft, which can take up to 24 hours.
  • Rejected: If you ad does not meet Microsoft’s guidelines (see the sidebar, “Tips for writing a good pay-per-click ad”), your ad is marked as rejected.
  • Active: Congratulations! Your ad is online and available for
    searches.
  • Paused: Your ad is unavailable for searches. This occurs when you’ve reached your monthly ad budget or you’ve removed your ad manually.
• Actions: Depending on an ad’s status, it displays one of the following
  actions:
  • Refresh: If an ad is pending, the Action displays as Refresh. Click it to update the contents of the Ad Summary page.
  • Pause: If your ad is active, the Action displays as Pause. Click it to stop an ad manually.
  • Activate: If you have paused an ad manually, you can click Activate to start the ad once again.

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