Office Live’s adManager is a service that allows you to create and purchase ads that appear on Windows Live Search by using Microsoft adCenter. This form of advertising is also known as pay per click because you only pay if a prospect clicks your ad.

You select and purchase keywords by bidding on them in an auction format.
The keyword-bid price determines the location of your ad in the sponsored ad list. Higher bids are placed more prominently in the sponsored ad list.

Currently, Windows Live Search displays a maximum of eight ads, three at the top of the page and five on the right side of the page. An ad with the highest keyword-bid price appears in the top-left position of the page.
Microsoft adCenter charges a $5 sign-up fee to activate your account.

Additional billing occurs when users of Windows Live Search click one of your ads. The lowest bid permitted is $0.05 and the highest bid permitted is $1,000. Office Live’s adManager steps you through creating your ad, setting up your budget, and choosing your search keywords. AdManager lets you decide how much to pay for your ads and when to activate and deactivate them. As you create your ads, you’ll bid on keywords. When a Windows Live Search user appears in the search results. The person doing the search can then click your ad to find your Web site (and that’s when you pay the amount you bid).

In case you’re still scratching your head over this whole concept of pay per
click, adManager makes the entire process amazingly simple by helping you
to do the following:

• Create an ad.
• Target your ads by specifying the location and language of your target market.
• Determine a monthly advertising budget; after you reach your budget, your ad stops appearing.
• Decide how much to bid on each keyword click. Office Live adManager provides estimates about the number of clicks a keyword might receive and the keyword ranking based on your bid price.
• Adjust your bid price to get better results.
• Suggest keywords based on the content of your Web site.
• Receive detailed reports on the keywords attracting the most clicks. This information helps you identify the most cost-effective keywords.

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